BRIEF

Connect the community to the love of hockey by emulating the 'love of hockey' in a new way.

INSIGHT

Hockey fans feel that their passion for the game and cheers at home have the power to affect the outcome.

IDEA

Capture fans cheering at home using the Amazon Alexa, turn them into cheer points that people can donate to hockey-related causes.

Fans that go to the arena and attend the game can scan their section into the app and receive more points. 

Art Direction: Sam Berlot & Alicia Young

Copywriter: Alyssa Bush & Noah Kumaczow  

Social Media: Alyssa Bush

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